Wedding Flowers 101 With Autum Harper of Harper Florals
Flowers are an essential part of creating the feeling or setting the mood for your wedding with their beauty, color, elegance, and style. Florals pull together a lot of other decor aspects of your wedding design. Choosing a florist can be overwhelming! Pricing can be intimidating, and its hard to know when you’ve been pinning beautiful floral arrangements from Pinterest or saving pictures from instagram, what types of flowers are being used and what the cost is! There are so many questions to ask your potential florist, because chances are unless you’ve studied flowers or enjoy gardening you probably only know the basics. I was lucky enough to chat with Autum Harper of Harper Florals, and ask her some very important questions about wedding flowers that can help guide you in the right direction when picking a florist & please feel free to use these questions when you are meeting with your own florists!
Here is my interview with Autum, an introduction and the beginning of your education on wedding flowers!
Hi! I’m Autum Harper, I am 23 years old, and I am from Ogden UT. I am a florist for photographers and weddings, and I love it!! Other than making pretty bouquets I also love to hike and be in nature, outdoors, soaking up the sun!
How did you get into the wedding/floral industry?
I got into the floral industry mainly because of my twin sister! She is a wedding/everything photographer and shes seriously so amazing, and one day she wanted a bouquet for one of her shoots and asked me to make one for her so I did it and it just blew up from there! It was really fun but really stressful. Now I just go at my own pace, and make the bouquets the way I think looks best and usually my clients love them!
What is your fav part of being a florist?
I love creating pretty bouquets haha, it sounds silly but I just love making pretty flower arrangements, and seeing what I can create that’s different but beautiful.
How should clients show you their floral inspo?
You know I like seeing what they are wanting, but its hard because they want their bouquets just like these ones on pinterest and what I can do depends on what flowers are available! So I mainly like them to just describe the color scheme and then let me do my own thing with it.
What are some of the most expensive flowers? Moderate? Cheapest?
Expensive flowers are the ones that are seasonal, roses are relatively cheap depending on where you buy them from, and the cheapest flowers are babys breath by far.
What do you recommend as floral alternatives?
Greenery, Greenery, Greenery!!!! Greenery is in and its sooooo cheap. Plus it looks beautiful.
If a couple is on a tight budget but florals are a big priority how do you accomedate their budget? Are there any floral hacks that keep floral arrangements beautiful yet affordable?
Again I would use greenery. Greenery is sooo huge when it comes to saving money on florals. It’s a great filler, and still looks really pretty with or without flowers. Also babys breath is really good to add because its cheap and its really pretty and a really good filler flower as well, and just makes florals look better.
Do you offer specific packages or is everything customized?
I do have a minimum package, just because weddings are stressful and do take up a good amount of time, so I charge $500 minimum, which includes two bridal bouquets (one for bridals and one for wedding day) a throw bouquet, and the grooms boutonnieres for both bridals and wedding day. Then from there its pretty customized just depending on how many bridesmaids and groomsmen they have and the table arrangements they are wanting.
What are your personal 3 Favorite kinds of flowers?
I love working with roses, I think they are beautiful and go with any kind of flower, I also love peonies, but those are seasonal sadly, but those are amazing and I love them, and I love sunflowers.
How would you describe your floral style?
My floral style is a little more wild, and not very symmetrical. Like I don’t usually ever do the traditional round wedding bouquet, mine always have a lot more greenery and more flowers that stick out randomly.
How fresh are flowers on the day of the wedding and where do you buy your florals from?
I get flowers one to two days before the wedding, that way they are still very fresh and will last a couple more days, if not a week.
How do you keep the florals fresh on the day of? Where are they stored?
I keep them in cold water, down in my basement in our coal room (it’s the coldest room in the house) or in my garage, I just make sure they are in a cool place that is sheltered. The flowers I buy usually come with flower food that I usually put in the water as well so they stay fresh longer.
In your professionally opinion what flower will never go out of style (“timeless look”)?
What floral arrangement do you recommend for the MOB/MOG?
For the MOB/MOG I would do mini bouquets, but I have done pins for them as well. I just think it looks better with all the women holding bouquets and all the men having boutonnieres.
Any popular dupes you can recommend for popular flowers that may not be in season?
I honestly use roses for every bouquet because they are beautiful and they are a big flower that helps fill in the gaps, and they aren’t expensive but if they are wanting more of a wild look then I would recommend Gerber daisies, they aren’t too pricey and they are a big flower that also fills in really well.
What is something a bride can do to make her florals really pop and stand out from other weddings?
Have me as her florist! haha just kidding, BUT I will say, the more wild and the green the bouquet, the more it will stick out. Also, if the bride reallllly wants her bouquet to stick out, she shouldn’t skimp out on the cost, and just go full out with a huge bouquet because they are fabulous and will definitely stand out.
Keep scrolling for some of Autum’s portfolio pieces and don’t forget to follow her on Instagram , she may be new to the industry but her work speaks for itself, it looks like she’s been doing it for years & years, and I know she’ll go very far with her career as a florist! If you are in the Utah area, definitely contact her for your wedding!